BACK TO THE STREET

BACK TO THE STREET  represents the claim of our new Spring Summer 22 campaign. The street    as an expression of freedom, sharing and community. 

After the years of pandemic and distancing, the street  has once again become the protagonist of our time, a place where trends are born and cultures and subcultures proliferate. Home of art, music and style.

The Back To The Street  campaign was entirely filmed in Matera, the city in which the brand VEXO   took its first steps about a decade ago. Historic neighborhoods such as "Bottiglione," "Cappelluti" and "Lanera" become the natural stage where stories, cultures and social scenarios tell reality as opposed to fiction: Street Credibility.

Directing and editing were done by Davide Masciandaro, a filmmaker from Matera living in Milan. 

Production: Easyseller